Goreview guide · 6 min read
How to Get More Google Reviews for Your Business
Make the request timely, make the link easy to reach, and let customers decide what to say.
By Goreview · Updated September 8, 2026
Ask while the experience is still fresh
The best time to invite a review is usually close to the moment a customer has finished their interaction with your business. A restaurant can ask after a meal, a salon after an appointment, and a service business after the work is complete.
Keep the request short and human. Explain that their honest feedback helps your business, then give them a direct next step instead of asking them to search for your listing.
Give customers a direct Google review link
Every extra search step is an opportunity for a customer to get distracted or postpone the review. A direct review link, QR code, or NFC card opens the path from the place where the request happens.
A physical Google review card works well for counters, reception desks, service areas, and tables because it stays visible after the spoken request is over.
- Place the prompt at a natural pause, not in the middle of service.
- Use a QR code so customers can scan with a familiar phone camera.
- Add NFC as a fast option for compatible phones.
- Test the destination on both iPhone and Android before printing.
Ask fairly and avoid incentives
A review request should not require a five-star rating, a positive sentiment, or a reward. Google says incentives offered in exchange for reviews are prohibited, and businesses should not selectively request only positive reviews.
The safest approach is to invite genuine feedback from customers who have actually experienced your business and leave the content of the review to them.
Reply to the reviews you receive
A thoughtful reply shows future customers that the business is paying attention. Thank people for specific feedback, answer useful questions, and respond professionally when the experience was not perfect.
Review replies are also a source of customer language. They can help you notice recurring questions and improve the experience that customers describe online.
Make review requests part of the workflow
Consistent, respectful requests usually work better than a one-off campaign. Decide who asks, when they ask, and where the link or card lives. Then review the process periodically without treating the review count as a promise.